Product Feedback Software: 7 Best Options for Your Business

Zendesk’s CX Trends report shows that 73% of leaders believe there’s a direct link between customer service and business performance.

Of course, to improve your products and services, you need to know what customers want. It’s where feedback comes in, as an invaluable tool that helps you understand what people like and dislike about your company's offer. As a result, it allows you to boost your customer satisfaction, loyalty and retention. 

But how do you collect customer feedback effectively? One thing is sure – you certainly shouldn’t do everything manually. Instead, invest in powerful product feedback software to automate and optimize the process. In this article, we’ll present seven great tools you can use. Let’s dive in!

Product feedback software: Our top 7 picks

Here are our picks for the seven most exciting product feedback software tools in 2023.

Zeda.io

Zeda.io is a customer feedback platform for product teams that want to plan and create incredible products. You can use it to automate feedback collection, generate valuable product insights, define goals and build roadmaps. Our tool is enhanced with powerful AI features that help you identify market trends and analyze user behavior and preferences.

Features

• Capture & centralize feedback – Automatically capture user signals from various channels.
• Generate product insights- Leverage the power of AI to generate product insights on customer sentiments,  revenue implications and lost deal reasons. 
• Strategy & OKRs – Plan and build cohesive product strategies and measure outcomes.
• Zeda.io AI – Powerful algorithms help you get the most out of our tool.
• Roadmap – Create impact-first roadmaps to align teams in your company more efficiently.
• Release notes – Handy, AI-powered notes help you close the feedback loop.

Integrations

You can integrate Zeda.io with popular tools like Microsoft Teams, Slack, Amplitude, HubSpot, Salesforce, Zendesk, Atlassian Jira, etc.

Pricing

Zeda.io offers a yearly plan starting at $499/ month. Talk to us to know more about the pricing. 

Customer ratings

Zeda.io has a 4.5 rating on G2 and a 4.0 score on Capterra. Users praise the features, integrations, and customization options but complain that some aspects – like data collection or tagging collaborators – require additional polish.

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Productboard

Productboard is a product management platform that helps teams understand user needs and centralize feedback. Thanks to that, companies focus on essential features and build products more efficiently.

Features

• Build roadmaps – Easy access to up-to-date roadmaps you can share with anyone.
• Prioritize features – Decide what features to focus on based on user insights.
• Centralize feedback – Collect data to inform decisions and store all vital feedback in one place.
• Validate ideas – A public portal lets you quickly validate ideas and share plans and strategies.
• Work faster with AI – AI enhancements help you with product-related decisions.

Integrations

You can connect Productboard to various other tools, including such technologies as Slack, Microsoft Teams, Salesforce, Zendesk, Figma, Atlassian Jira and Trello. The solution also offers several APIs, a Zapier integration and a Chrome extension.

Pricing

Productboard has three pricing plans:

• Essentials – $25/maker/month ($20 when billed yearly). Provides access to basic features. 
• Pro – $90/maker/month ($80 when billed yearly). Advanced features and integrations.
• Enterprise – Custom pricing and feature set.

Customer ratings

Productboard has a 4.7 score on Capterra and a 4.3 rating on G2. Users praise features and integrations but criticize the platform’s performance and some interface elements – search boxes, structure etc.

Image source: Capterra

Related: Productboard alternatives and competitors and Productboard vs Aha!

Qualaroo

Qualaroo is a tool for collecting feedback and insights on your website or app. With Qualaroo, you can create and launch surveys, polls, nudge campaigns and more – but the tool focuses on real-time, in-the-moment feedback.

Features

• Simple & easy – You don’t need any special skills or software downloads to use the platform.
• Websites, products & apps – Collect feedback from users regarding products, applications and websites with a simple code installation.
• Customize & brand – Use customized fonts, logos and colors.
• Advanced targeting – Ask users for feedback right after they complete an action.
• Ask any question – Access templates based on ten different question types.
• Professional templates – Use templates to create surveys on different matters quickly.
• Prototype testing – Collect user feedback at different product development stages.
• AI analytics & reports – Access advanced analytics and sentiment analysis tools.

Integrations

You can integrate Qualaroo with various tools, including popular solutions like Salesforce, Slack, HubSpot, MailChimp, Microsoft Azure, Power BI, Optimizely etc. Additionally, the platform offers a Zapier integration.

Pricing

Qualaroo has three pricing plans:

• Essentials – $99/month. Access to basic features.
• Premium – 199/month. You get everything in Essentials plus two domains, 200k tracked pageviews, a mobile app SDK, exit surveys and some basic integrations.
• Business – $299/month. Access to a complete feature set and unlimited domains and tracked pageviews.

You can save 20% if you choose yearly billing.

Customer ratings

Qualaroo has a 4.4 rating on G2 and a 4.7 score on Capterra. Customers like the user-friendliness and general capabilities but complain about the price and reporting limitations, especially regarding groups.

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UserVoice

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UserVoice is a feedback management platform that helps businesses collect and prioritize customer feedback. It allows users to submit ideas, vote on existing ones and track product development progress. The solution also provides customer support tools.

Also, be sure to check out our UserVoice vs Zeda.io comparison.

Features

• Collect feedback – Collect and manage customer feedback, prioritize the most critical parts and close the feedback loop.
• Inform product strategy – Use the collected insights and analytics tools to drive product strategy.
• Align internally – Create feedback-based roadmaps to optimize team collaboration.
• Engage customers – Help customers feel engaged with your products and services.
• Conduct product research – Use feedback from customers to validate ideas during the production phase. 

Integrations

You can integrate UserVoice with FullStory, Salesforce, Microsoft Teams, Gainsight, Slack, Atlassian Jira, Azure DevOps and Zendesk.

Pricing

UserVoice offers four plans:

• Essentials – $799/month. Access to basic features.
• Pro – $999/month. You get the essential feature set, a web portal, an in-app feedback widget for collecting direct customer insights and public status updates.
• Premium – $1,499/month. You can access tools that help connect feedback to valuable customer insights.
• Enterprise – Custom pricing. Includes a complete feature set along with advanced security and premium support.

The platform offers customers the option of quarterly or annual billing. In the latter case, you get a 10% discount.

Customer ratings

UserVoice has a 4.5 rating on G2 and a 4.2 score on Capterra. Customers praise the feedback-related features (like the feedback forum). Still, some complain about user-friendliness, language support, the quality of the integrations (especially email and Salesforce) and the performance.

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Usersnap

Usersnap is a platform that helps collect feedback and bug reports from your users and customers. It lets you create and customize feedback widgets to embed on your website or app. You can also capture screenshots, annotations, ratings, comments etc. 

Features

• Feedback button & menu – Integrate a dedicated feedback button into your app or website that makes it easy to offer suggestions and ideas.
• Capture videos & screenshots – An in-app widget allows users to capture videos and screenshots, draw on the screen and pin comments.
• Surveys with flexible targeting – Conduct NPS, CSAT and other surveys that you can later follow up with additional questions.
• Omnichannel experience – Use interactive feedback forms and inline raters in emails and on websites, or share via a link (in communicators, social media etc.).
• AI features for faster user insights – Speed up and simplify the feedback process by using AI to automatically generate replies, summarize items and identify urgent issues and topics.
• Labels, statistics & reply-tos – Analyze product feedback trends to make better product decisions.
• Request upvote board – Allow customers to vote on listed suggestions and ideas to see what resonates with them. 

Integrations

Usersnap integrates with over 5,000 different third-party solutions, including Slack, Asana, Jira Cloud and Server, Microsoft Teams, Trello, HubSpot, GitLab and Zendesk. The platform also offers a Zapier integration.

Pricing

Usersnap has four plans designed for companies of varying sizes and needs:

• Startup – $99/month. Provides basic customer feedback features.
• Company – $189/month. Offers additional tools for driving customer engagement.
• Premium – $329/month. Access to the complete platform.
• Enterprise – $949/month. Additional options for big companies, such as Single Sign-On, full API access, security audit etc.

With annual billing, you can save 25% (payment for three months during a yearly subscription). 

Customer ratings

Usersnap has a 4.5 rating on G2 and a 4.7 score on Capterra. Users praise the customer support and ease of use but criticize the limited customization options and the way the platform works in some use cases (web performance, small screens, feedback that requires significant structural changes to page or layout).

Aha!

Image source: G2

Aha! is a product feedback tool that helps you collect, prioritize and act on customer feedback. It allows you to create a feedback portal where customers can submit their ideas, vote on existing ones and see the progress of your roadmap. 

Features

• Create roadmaps – Build roadmaps to visualize your plans and their timing.
• Link work to strategy – Define goals necessary to complete a project and connect product features to strategy.
• Gather product feedback – Create a branded feedback portal to crowdsource helpful ideas directly from your users and employees.
• Prioritize goals – Define features and prioritize them based on user experience expectations.
• Provide convenient communication channels – Allow users to email ideas directly to your feedback portal.
• Engage in conversation – Ask questions to get more information and better understand the context.

Integrations

You can integrate Aha! with over 30 other tools, including Slack, Azure DevOps, Zendesk and Salesforce.

Pricing

The complete Aha! platform has several modules, which you need to pay for separately:

• Aha! Roadmaps – Starts at $59/user/month. You get the complete product management platform.
• Aha! Ideas – Starts at $39/user/month. Access an idea management tool.
• Aha! Notebooks – Starts at $9/user/month. Offers the product knowledge hub.
• Aha! Develop – Starts at $9/user/month. Provides tools that help you connect product and engineering teams.

It’s worth noting these are starting prices per user, per month, per module. Each separate module offers several plans. You can save 20-25% (depending on the module) if you opt for annual billing.

Customer ratings

Aha! has a 4.3 score on G2 and a 4.7 rating on Capterra. Customers like the quality of support, the UI and the performance. However, some users mention that the platform has a steep learning curve, isn’t intuitive and misses some features, even ones you might consider basic (a unified dashboard, for example).

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Related: Zeda.io vs Aha! and Aha! alternatives and competitors 

Canny

Canny is product feedback software that helps you collect, prioritize and act on customer feedback. You can use it to create feedback boards quickly, invite users to share their opinions and track the progress of customer requests. 

Features

• Collect feedback – Get customer insight from your users and employees.
• Analyze feedback – Sort data and use it to inform your product decisions.
• Prioritize & roadmap – Assign different priority levels to features and communicate what teams work on.
• Changelog – Announce and share product updates, embed them into products via widgets and schedule releases.

Integrations

You can integrate Canny with 20 different tools, including such solutions as Atlassian Jira, Asana, Azure DevOps, Zendesk, HubSpot, Salesforce, Slack and Microsoft Teams. The platform also offers a Zapier integration and a Chrome extension.

Pricing

Canny offers three pricing plans:

• Free – A basic option for small teams that want to optimize the feedback process.
• Growth – $400/month. More robust features and integrations for bigger companies. You can save 10% on this subscription if you opt for yearly billing.
• Business – Custom pricing. Offers more control and customization.

Customer ratings

Canny has a 4.5 rating on G2 and a 4.7 score on Capterra. Customers praise the interface and ease of use, but some were disappointed they couldn’t remove Canny’s branding. The price is also a point of criticism. 

Related: Canny alternatives

Product feedback software: Selection criteria

We chose the tools for our list based on four main factors: features, integrations, customer ratings and pricing. 

1. Features: We mainly focused on feedback collection, reporting, customer feedback analysis features and AI-enhancement capabilities.
2. Integrations: We looked at each tool’s integrations, mentioning the most important ones and possible additional options (APIs, Zapier etc.).
3. Pricing: Price always informs software decisions, so we’ve presented plans and prices for each tool.
4. Customer ratings and reviews: The final criterion we considered in our comparison is the ratings and customer reviews on popular aggregate sites like G2 and Capterra. 

Product feedback software: A quick analysis

Zeda.io

• Capture & centralize feedback
• Strategy & OKRs
• Zeda.io AI
• Roadmap
• Release notes

Best for: all-around product feedback optimization.

Pricing: starts at $4999/creator/year.

Productboard

• Build roadmaps
• Prioritize features
• Centralize feedback
• Validate ideas
• Work faster with AI

Best for: product management in companies of varying sizes.

Pricing: starts at $25/maker/month.

Qualaroo

• Simple & easy to use
• Websites, products & apps
• Customize & brand
• Advanced targeting
• Ask any question
• Professional templates
• Prototype testing
• AI analytics & reports

Best for: companies that want to collect feedback via surveys.

Pricing: starts at $99/month.

UserVoice

• Collect feedback
• Inform product strategy
• Align internally
• Engage customers
• Conduct product research 

Best for: corporations, especially in the IT sector.

Pricing: starts at $799/month.

Usersnap

• Feedback button & menu
• Capture videos & screenshots
• Surveys with flexible targeting
• Omnichannel experience
• AI features for faster user insights
• Labels, statistics & reply-tos
• Request upvote board 

Best for: big companies that want to optimize feedback collecting and quality assurance.

Pricing: starts at $99/month.

Aha!

• Create roadmaps
• Link work to product feedback strategy
• Collect product feedback
• Prioritize goals
• Provide convenient communication channels
• Engage in conversation

Best for: creating feedback hubs and comprehensive product management.

Pricing: starts at $59/user/month.

Canny

• Collect feedback
• Analyze feedback
• Prioritize & roadmap
• Changelog

Best for: small teams that want to keep track of feedback better.

Pricing: offers a free variant.

Conclusion

Building great products requires paying attention to customer feedback, but collecting such insights without proper tools can be a nightmare, especially when your company and customer base grow bigger. Zeda.io is easily one of the best options on the market. It provides everything you need to optimize the feedback process and allows you to enhance it further with powerful AI capabilities. Want to try it out? Sign up right now and make use of our free trial!